the business plan announces a new promotion for this product. The plan includes work for the various items and the national sales campaign. The promotion covers the entire business and includes a campaign kit based on the art direction, graphic design, DTP operation work, styling, location selection, and an overall plan proposal. The advertising image was created along with guidelines for the management of the campaign. The client requested that a female model be used in order to mainstream the style and the refined image of the product. A stylish fashion photograph was used as the basis for the design. The photograph was taken on a subway platform, suggesting a "near future" image. This was the most effective image to represent the merchandise. The photographs and the graphic design were adjusted to the characteristics of each advertising medium: website, catalog, billboard poster, magazine ad, shop front POP, sticker, etc. From this campaign, sales increased more than 20% when compared with sales figures at the time of the conventional product announcement. Customer inquiries by telephone and the website in-creased more than 35%. The entire marketing promotion, up to the point where merchandise was put on the shelves and reached the consumer and was carried out very effectively.